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Top 15 social media mistakes every business can avoid

Social media can be a powerful marketing tool. But used the wrong way, social media sites can have a negative impact on your business—costing you goodwill and prospective customers.

So how can you create a positive impression of your business and/or your products on popular social media sites, such as Facebook, Twitter, LinkedIn, Google+—and avoid potentially costly social media blunders? CIO.com asked dozens of social media experts and managers to find out. Here are their top 15 picks for the most common social media mistakes businesses make and how to avoid them.

1. Lacking a social media policy

"Companies who fail to provide guidelines for how their employees should conduct themselves online are dealing with a ticking time bomb," says Brandon Harig, social media strategist, Identity, an integrated public relations firm.

"By establishing expectations of how employees represent themselves online, both during work hours and after, brands not only help educate their staff on potential problems, they create a fallback when someone goes too far," Harig says.

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via PCWorld http://www.pcworld.com/article/2057973/top-15-social-media-mistakes-every-business-can-avoid.html#tk.rss_all


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